| 000 -LEADER | |
|---|---|
| fixed length control field | 02760nam a2200361 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2014378537 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127175737.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140606s2013 nyu 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014378537 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780385347754 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0385347758 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P301.5.P47 |
| Item number | H45 2013 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P 301.5 .P47 H45 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Heinrichs, Jay. |
| 9 (RLIN) | 9526 |
| 245 10 - TITLE STATEMENT | |
| Title | Thank you for arguing : |
| Remainder of title | what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion / |
| Statement of responsibility, etc | Jay Heinrichs. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Revised and updated edition. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Revised paperback edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Three Rivers Press, |
| Date of production, publication, distribution, manufacture | [2013] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 408 pages ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface --<br/> Foreword to the new edition --<br/> Open your eyes : the invisible argument --<br/> Set your goals : Cicero̕'s lightbulb --<br/>Control the tense : Orphan Annie̕'s law --<br/>Soften them up : character, logic, emotion --<br/>Get them to like you : Eminem̕'s rules of decorum --<br/>Make them listen : the Lincoln gambit --<br/>Use your craft : the Belushi paradigm --<br/>Show you care : Quintilian̕'s useful doubt --<br/>Control the mood : the Aquinas maneuver --<br/>Turn the volume down : the scientist̕'s lie --<br/>Gain the high ground : Aristotle̕'s favorite topic --<br/>Persuade on your terms : what ʺisʺ is --<br/>Control the argument : Homer Simpson̕'s canons of logic --<br/>Spot fallacies : the seven deadly logical sins --<br/>Call a foul : Nixon̕'s trick --<br/>Know whom to trust : persuasion detectors --<br/>Find the sweet spot : more persuasion detectors --<br/>Get instant cleverness : Monty Python's treasury of wit --<br/>Speak your audience̕'s language : the rhetorical ape --<br/>Make them identify with your choice : the mother-in-law ruse --<br/>Lead your tribe : Mandela's halo --<br/>Avoid apologizing : Apple's fall --<br/>Seize the occasion : Stalin's timing secret --<br/>Use the right medium : the jumbotron blunder --<br/>Give a persuasive talk : the oldest invention --<br/>Capture your audience : the Obama identity --<br/>Use the right tools : the Brad Pitt factor --<br/>Run an agreeable country : rhetoric̕'s revival --<br/>Appendices: Argument lab ; The tools ; Glossary ; Chronology ; Further reading. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | An introduction to the art of rhetoric explains how persuasion can profoundly influence personal and professional successes and reveals an array of techniques employed by such personalities as Aristotle and Winston Churchill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Persuasion (Rhetoric) |
| 9 (RLIN) | 6182 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Debates and debating. |
| 9 (RLIN) | 9527 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | 43370 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | American University in Dubai | American University in Dubai | Main Collection | 2016-11-27 | Oasis Proquest | 59.00 | 2 | P 301.5 .P47 H45 2013 | 5169471 | 2023-11-20 | 2019-01-23 | 2016-11-27 | Books |