| 000 -LEADER | |
|---|---|
| fixed length control field | 01143pam a2200337 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 001 - CONTROL NUMBER | |
| control field | 9780749482480 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127180617.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180501s2018 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749482480 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749482486 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Description conventions | rda |
| Modifying agency | UK-RwCLS |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .W58 2018 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | ukslc |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415 .W58 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Witt, Gregg L., |
| Relator term | author. |
| 9 (RLIN) | 36582 |
| 245 14 - TITLE STATEMENT | |
| Title | The Gen Z frequency : |
| Remainder of title | how brands tune in and build credibility / |
| Statement of responsibility, etc | Gregg L Witt and Derek E Baird. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | London, United Kingdom : |
| Name of producer, publisher, distributor, manufacturer | KoganPage, |
| Date of production, publication, distribution, manufacture | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 235 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Source | rdacontent |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Source | rdamedia |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Source | rdacarrier |
| Carrier Type Code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Young adult consumers |
| General subdivision | Attitudes. |
| 9 (RLIN) | 36583 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Target marketing. |
| 9 (RLIN) | 36584 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 9 (RLIN) | 36585 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business and Management. |
| Source of heading or term | ukslc |
| 9 (RLIN) | 36586 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baird, Derek E., |
| Relator term | author. |
| 9 (RLIN) | 15036 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | 49131 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | American University in Dubai | American University in Dubai | Main Collection | 2019-04-18 | Oasis Proquest | 110.00 | HF 5415 .W58 2018 | c20035887 | 2023-11-08 | 2019-04-18 | Books |