| 000 -LEADER | |
|---|---|
| fixed length control field | 02804cam a2200385 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 001 - CONTROL NUMBER | |
| control field | 2017043565 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127180641.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171027t20182009nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2017043565 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749480967 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749480963 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1255 |
| Item number | .S55 2018 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| Edition number | 23 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.1255 .S55 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smilansky, Shaz, |
| Relator term | author. |
| 9 (RLIN) | 176594 |
| 245 10 - TITLE STATEMENT | |
| Title | Experiential marketing : |
| Remainder of title | a practical guide to interactive brand experiences / |
| Statement of responsibility, etc | Shirra Smilansky. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second Edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Kogan Page, |
| Date of production, publication, distribution, manufacture | 2018. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Date of production, publication, distribution, manufacture | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 304 pages ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of the author's Experiential marketing, 2009. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | An experiential revolution: the accelerating transformation of business and marketing -- What is experiential marketing? -- A whole new world : millennials, brand experiences and social media -- The experience economy is here -- Concept stores, the future of retail and pop-ups -- Digital experiences, artificial intelligence in marketing and merged realities -- The better creative model : how to create unique experiential marketing ideas -- Set message : an activation framework for your experiential marketing strategy -- Situation and background : exploring the business context for experiential marketing -- Experiential objectives : how to creatively define and set your goals -- Target audience : gathering holistic insights and understanding of your customers -- Message : key communication of your brand message using experiential marketing -- Experiential strategy: how to develop live brand experience strategies and frameworks -- Selected locations and brand ambassadors for your experiential marketing strategy -- Systems and mechanisms for measurement for experiential marketing planning -- Action : how to deliver and project manage live brand experiences -- Gauging effectiveness : creating a real-world test-and-learn approach for experiential marketing environments -- Evaluation : interpreting and monitoring tangible results from experiential marketing : an integrated approach is the way forward -- Conclusion: planning for the future of experiential marketing -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 9 (RLIN) | 176595 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Target marketing. |
| 9 (RLIN) | 36584 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Online version: |
| Main entry heading | Smilansky, Shaz, author. |
| Title | Experiential marketing |
| Edition | 2nd Edition. |
| Place, publisher, and date of publication | New York : Kogan Page Ltd, [2017] |
| International Standard Book Number | 9780749480974 |
| Record control number | (DLC) 2017052182 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | 49309 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | American University in Dubai | American University in Dubai | Main Collection | 2019-07-24 | Oasis Proquest | 110.00 | 1 | 1 | HF 5415.1255 .S55 2018 | C20037768 | 2022-09-28 | 2020-02-23 | 2020-02-23 | 2019-07-24 | Books |