MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02820cam a2200553Ii 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
AE-DuAU |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn903905342 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241127180700.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150223s2014 flu b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781622876488 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1622876482 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781622876631 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1622876636 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
NZ1 |
| System control number |
15946991 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
ZWZ |
| System control number |
188447202 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000062323094 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
<a href="(OCoLC)903905342">(OCoLC)903905342</a> |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CLE |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CLE |
| Modifying agency |
CLE |
| -- |
OCLCF |
| -- |
NZAUC |
| -- |
ZWZ |
| -- |
OCLCQ |
| -- |
YDX |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 2755.5 |
| Item number |
.T53 2014 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD 2755.5 .T53 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Thain, Greg, |
| Dates associated with a name |
1954- |
| Relator term |
author. |
| 9 (RLIN) |
177161 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
FMCG : |
| Remainder of title |
the power of fast-moving consumer goods / |
| Statement of responsibility, etc |
Greg Thain and John Bradley. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Power of fast-moving consumer goods |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Fast moving consumer goods |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
Sarasota, FL : |
| Name of producer, publisher, distributor, manufacturer |
First Edition Design Publishing, |
| Date of production, publication, distribution, manufacture |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
585 pages ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Media Type Code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (page 535) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
FMCG: the power of fast-moving consumer goods -- Where and when? -- Coca-Cola -- Colgate Palmolive -- Danone -- Dean Foods -- General Mills -- Heinz -- Henkel -- Kelloggs -- Kimberly-Clark -- Kraft -- L'Oreal -- Mars -- Nestle -- Procter & Gamble -- Pesico -- Reckitt Benckiser -- The Estee Lauder Company -- Unilever -- Emerging markets -- Global FCMGs -- Money, mojo or marketing? |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed."--Publisher's description. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
International business enterprises. |
| 9 (RLIN) |
177162 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer goods. |
| 9 (RLIN) |
177163 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| 9 (RLIN) |
177164 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
177165 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 9 (RLIN) |
177166 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| Source of heading or term |
fast |
| 9 (RLIN) |
177164 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| Source of heading or term |
fast |
| 9 (RLIN) |
177166 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer goods. |
| Source of heading or term |
fast |
| 9 (RLIN) |
177163 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
International business enterprises. |
| Source of heading or term |
fast |
| 9 (RLIN) |
177162 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
fast |
| 9 (RLIN) |
177165 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Comportement du consommateur. |
| Source of heading or term |
ram |
| 9 (RLIN) |
8732 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Biens de consommation. |
| Source of heading or term |
ram |
| 9 (RLIN) |
177167 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bradley, John, |
| Dates associated with a name |
1957- |
| Relator term |
author. |
| 9 (RLIN) |
177168 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Item type |
Books |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN TSAUD - 7 OTHER HOLDINGS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
49417 |