MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02546cam a2200481 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
on1112606930 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241127181105.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190820s2011 ii ab b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131730911 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8131730913 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
<a href="(OCoLC)1112606930">(OCoLC)1112606930</a> |
| Canceled/invalid control number |
(OCoLC)1107458585 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BWI |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
BWI |
| Modifying agency |
OCLCO |
| -- |
UKBCF |
| -- |
OCLCF |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
OCL |
| -- |
OCLCQ |
| -- |
OCLCO |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 1009.5 |
| Item number |
.K40 2011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 1009.5 .K40 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keegan, Warren J., |
| Relator term |
author. |
| 9 (RLIN) |
193444 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global marketing management / |
| Statement of responsibility, etc |
Warren J. Keegan and Naval K. Bhargava. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
Delhi, India : |
| Name of producer, publisher, distributor, manufacturer |
Dorling Kindersley (India) Pvt. ; |
| Place of production, publication, distribution, manufacture |
Pearson Education, |
| Date of production, publication, distribution, manufacture |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 670 pages : |
| Other physical details |
illustrations, maps ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Media Type Code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The Pearson Education International series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to global marketing -- The global economic environment--Social and cultural environment -- The political, legal, and regulatory environments of global marketing -- Global customers -- Global marketing information systems and research -- Segmentation, targeting and positioning -- Entry and expansion strategies: marketing and sourcing -- Cooperative strategies and global strategic partnerships -- Competitive analysis and strategy -- Product decisions -- Pricing decisions -- Global marketing channels and physical distribution -- Global advertising -- Global promotion: public relations, personal selling, sales promotion, direct marketing, trade shows and sponsorship -- Lending, organizing and monitoring the global marketing effort -- The future of global marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
193445 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
193446 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Globalization. |
| 9 (RLIN) |
193447 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Target marketing. |
| 9 (RLIN) |
36584 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mondialisation. |
| 9 (RLIN) |
193448 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Cibles (Marketing) |
| 9 (RLIN) |
193449 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
globalism. |
| Source of heading or term |
aat |
| 9 (RLIN) |
153142 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Target marketing. |
| Source of heading or term |
fast |
| 9 (RLIN) |
36584 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Globalization. |
| Source of heading or term |
fast |
| 9 (RLIN) |
193447 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing. |
| Source of heading or term |
fast |
| 9 (RLIN) |
193450 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management. |
| Source of heading or term |
fast |
| 9 (RLIN) |
193445 |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Case studies. |
| Source of term |
fast |
| -- |
193451 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bhargava, Nalal K., |
| Relator term |
author. |
| 9 (RLIN) |
193452 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Item type |
Books |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN TSAUD - 2 OTHER HOLDINGS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
50824 |