| 000 -LEADER | |
|---|---|
| fixed length control field | 01260cam a2200361 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14641132 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127181234.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061120s2007 njua 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006038980 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132390752 (hardcover) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | AE-DuAU |
| Modifying agency | DLC |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | TSAUD |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD62.5.L633 2007 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HD62.5.L633 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lodish, Leonard M. |
| 9 (RLIN) | 201563 |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing that works : |
| Remainder of title | how entrepreneurial marketing can add sustainable value to any sized company / |
| Statement of responsibility, etc | Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | Upper Saddle River, N.J. : |
| Name of producer, publisher, distributor, manufacturer | Wharton School Pub., |
| Date of production, publication, distribution, manufacture | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 318 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | New business enterprises |
| General subdivision | Management. |
| 9 (RLIN) | 201564 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial management. |
| 9 (RLIN) | 201565 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 201566 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Entrepreneurship. |
| 9 (RLIN) | 201567 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Morgan, Howard Lee, |
| Dates associated with a name | 1945- |
| 9 (RLIN) | 201568 |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Archambeau, Shellye. |
| 9 (RLIN) | 201569 |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2023-11-06 | HD62.5.L633 2007 | 694802 | 2023-11-06 | 2023-11-06 | Books |