| 000 -LEADER | |
|---|---|
| fixed length control field | 01101cam a2200337Ma 4500 |
| 001 - CONTROL NUMBER | |
| control field | on1086237305 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127181240.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010731s2001 enk 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780072513806 (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKNRU |
| Language of cataloging | eng |
| Transcribing agency | AE-DuAU |
| Modifying agency | OCLCQ |
| -- | OCLCA |
| -- | OCLCO |
| -- | OCLCQ |
| -- | OCLCL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | TSAUD |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.135 .M39 2002 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.135 .M39 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mason, Charlotte H. |
| Relator term | author |
| 9 (RLIN) | 202022 |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing game! (with CD-ROM) / |
| Statement of responsibility, etc | Charlotte H. Mason, William D. Perreault. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | New York ; |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill, |
| Date of production, publication, distribution, manufacture | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii , 200 pages : |
| Other physical details | illustrations ; |
| Dimensions | 27 cm + |
| Accompanying material | CD |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Detailed date of publication | 20010800 |
| Availability status code | IP |
| MARC country code | xxk |
| 500 ## - GENERAL NOTE | |
| General note | Accompanied with CD. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing strategies |
| 9 (RLIN) | 202941 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Promotions and marketing tools |
| 9 (RLIN) | 202942 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D., |
| Titles and other words associated with a name | Jr. |
| Relator term | author |
| 9 (RLIN) | 202023 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2024-01-12 | HF5415.135 .M39 2002 | 5017484 | 2024-01-12 | 2024-01-12 | Books |