| 000 -LEADER | |
|---|---|
| fixed length control field | 02022nam a22003855 4500 |
| 001 - CONTROL NUMBER | |
| control field | bk 02955893 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127163450.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050916s1998 xx eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 2880463149 : |
| Terms of availability | 55.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Baker & Taylor |
| 069 ## - | |
| -- | 01111647 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF6146 .T42 C62 1997 |
| 245 04 - TITLE STATEMENT | |
| Title | The commercials book / |
| Statement of responsibility, etc | British Design and Art Direction in collaboration with Rotovision SA and Shots - the Creative Video Programme |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Crans : |
| Name of publisher, distributor, etc | Rotovision |
| Date of publication, distribution, etc | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 176 p. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Mastercraft series |
| 9 (RLIN) | 57286 |
| 520 #0 - SUMMARY, ETC. | |
| Summary, etc | Students, designers, art directors, and advertising professionals will enjoy this compelling exploration of varied approaches to communication through graphic arts. |
| 520 80 - SUMMARY, ETC. | |
| Summary, etc | This provocative new volume highlights a range of advertising graphics, unveiling the methods and creative processes of leading professionals worldwide. Top art directors and designers have chosen their idea of the very best use of graphic design, showing how it has helped make images more powerful and arresting. Examples are taken from around the world and are fully annotated to lead the reader through the creative process. The success of the advertisements used speaks to the quality of this sourcebook. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Television advertising. |
| 9 (RLIN) | 57287 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Commercial art. |
| 9 (RLIN) | 57288 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Commercial artists. |
| 9 (RLIN) | 57289 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | British Design & Art Direction (Association) |
| 9 (RLIN) | 57290 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Rotovision (Firm) |
| 9 (RLIN) | 57291 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p55.00 |
| -- | 01-31-1999 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 02-05-13 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | big |
| Operator's initials, OID (RLIN) | 01-31-99 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | xx |
| -- | 4 |
| 935 ## - | |
| -- | 08/05/98 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 601146 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 202.13 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 0 |
| w | 1 |
| x | 0 |
| y | i10106832 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | Not For Loan | American University in Dubai | American University in Dubai | Oversize Books | 2010-08-06 | 202.13 | 1 | HF6146 .T42 C62 1997 | 601146 | 2023-12-01 | 202.13 | 2015-07-25 | Books |