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Communities of commerce : building internet business communities to accelerate growth, minimize risk, and increase customer loyalty / Stacey Bressler, Charles Grantham.
Publication details: New York : McGraw Hill, 2000.Description: p. cmContent type:- text
- unmediated
- volume
- 0071361154 :
- HD30.37 .B74 2000
Contents:
Summary: "Communities of commerce" are the primary drivers of online business today and this groundbreaking book provides one of the first complete overviews of the phenomenon. The authors give in-depth case studies of Salon, Yahoo Finance, iVillage, and others and show why they are so successful. 50 illustrations.
Communities of Commerce: the Home Page -- The Rise of Communities -- The Drivers of a Community -- Case Study: ENEN.com -- The Business Climate for Internet Communities -- Case Study: The Drummond Group, Inc. -- The Transformation of a Business -- Case Study: JamtdataAB, Sweden -- Reinventing the Community Online -- Case Study: The American Center for Wine, Food, and the Arts -- Steps for Building and Sustaining an Internet-Based Community -- Case Study: The Southern California Communities of Commerce[superscript SM] Initiative -- Company Structure for Community Support -- Case Study: BigAd, Inc. -- The Future of Online Business Communities.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HD 30.37 .B74 2000 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 616029 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
Includes bibliographical references and index.
Communities of Commerce: the Home Page -- The Rise of Communities -- The Drivers of a Community -- Case Study: ENEN.com -- The Business Climate for Internet Communities -- Case Study: The Drummond Group, Inc. -- The Transformation of a Business -- Case Study: JamtdataAB, Sweden -- Reinventing the Community Online -- Case Study: The American Center for Wine, Food, and the Arts -- Steps for Building and Sustaining an Internet-Based Community -- Case Study: The Southern California Communities of Commerce[superscript SM] Initiative -- Company Structure for Community Support -- Case Study: BigAd, Inc. -- The Future of Online Business Communities.
"Communities of commerce" are the primary drivers of online business today and this groundbreaking book provides one of the first complete overviews of the phenomenon. The authors give in-depth case studies of Salon, Yahoo Finance, iVillage, and others and show why they are so successful. 50 illustrations.
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