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The 100 best TV commercials-- and why they worked / Bernice Kanner.
Publication details: New York : Times Business, 1999.Edition: 1st edDescription: p. cmContent type:- text
- unmediated
- volume
- 0812929950 :
- One hundred best TV commercials
- HF6146.T42 K36 1999
Contents:
Summary: All of us, that's who. The television commercial has become a part of the American narrative, as important a signifier of our times as a great work of literature or a blockbuster motion picture. Indeed, we often care more about the commercials than we do about the programming itself (ask any Super Bowl aficionado). The ad is art . . . and some of the art is brilliant.Summary: The hundred commercials in this book are brilliant. They were selected by a team of experts at the Leo Burnett Company, creators of Tony the Tiger and the Maytag Repairman, in collaboration with dozens of advertising pros from around the globe and throughout the industry. Their choices represent the very best that the advertising world has to offer. Together, they portray a half century of human hopes, wishes, and dreams.Summary: Bernice Kanner, whose "On Madison Avenue" column in New York magazine was required reading for more than a decade, has taken each of these small masterpieces and analyzed what made them work, why they so successfully moved us, and how they broke through the clutter to become a part of the cultural landscape.Summary: From the Marlboro Man to the Energizer Bunny, The 100 Best TV Commercials provides a hundred important lessons in how we communicate and persuade today. It is vital reading for those who create our commercial culture . . . and those who live in it.
Show and Tell -- American Tourister, "Gorilla" -- Araldite, "Hammer and Nail" -- Cheer, "Diva" -- Matsushita Electric, "Little Fireman" -- Timex, "Acapulco Diver" -- Union Carbide, "Chick" -- Volkswagen, "Snowplow" -- The sound of Music -- Chevroler, "Baseball, Hot Dogs, Apple Pie" -- Coca-Cola, "Hilltop" -- Courage Best, "Gertcha" -- Kellogg, "Vesti" -- Heineken, "Blues Singer" -- Levi's, "Launderette" -- Solo, "Singer" -- Lip Service -- Crest, "Goodbye, Harold (the Bad Tooth)" -- Federal Express, "Fast-Paced World" -- Heineken, "Water in Majorca" -- Mates Condoms, "Chemist Shop" -- MCI, "Parents" -- Parker Pen, "Finishing School" -- Dreamscapes -- Benson & Hedges, "Swimming Pool" -- Chanel Egoiste "Balconies" -- Chanel No. 5, "Pool" -- Dunlop, "Tested for the Unexpected" -- Hovis, "Bike Ride" -- Jeep "Snow Covered" -- Marlboro, "Foggy Morning" -- National Lightbulbs, "Menu of Lights" -- Nissin Cup Noddle, "Moa/Winterelium" -- Perrier, "Le Lion" -- Smirnoff, "Message in a Bottle".
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 6146 .T42 K36 1999 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 616607 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 6146 .R3 S22 1995 Radio advertising : the authoritative handbook / | HF 6146 .T42 A38 2009 Advertising now : TV commercials / | HF 6146 .T42 B3 1989 How to create effective TV commercials / | HF 6146 .T42 K36 1999 The 100 best TV commercials-- and why they worked / | HF 6146 .T42 K467 2010 As heard on TV : popular music in advertising / | HF 6146 .T42 N46 1994 How to produce effective TV commercials / | HF 6146 .T42 R53 2007 The 30-second storyteller : the art and business of directing commercials / |
Show and Tell -- American Tourister, "Gorilla" -- Araldite, "Hammer and Nail" -- Cheer, "Diva" -- Matsushita Electric, "Little Fireman" -- Timex, "Acapulco Diver" -- Union Carbide, "Chick" -- Volkswagen, "Snowplow" -- The sound of Music -- Chevroler, "Baseball, Hot Dogs, Apple Pie" -- Coca-Cola, "Hilltop" -- Courage Best, "Gertcha" -- Kellogg, "Vesti" -- Heineken, "Blues Singer" -- Levi's, "Launderette" -- Solo, "Singer" -- Lip Service -- Crest, "Goodbye, Harold (the Bad Tooth)" -- Federal Express, "Fast-Paced World" -- Heineken, "Water in Majorca" -- Mates Condoms, "Chemist Shop" -- MCI, "Parents" -- Parker Pen, "Finishing School" -- Dreamscapes -- Benson & Hedges, "Swimming Pool" -- Chanel Egoiste "Balconies" -- Chanel No. 5, "Pool" -- Dunlop, "Tested for the Unexpected" -- Hovis, "Bike Ride" -- Jeep "Snow Covered" -- Marlboro, "Foggy Morning" -- National Lightbulbs, "Menu of Lights" -- Nissin Cup Noddle, "Moa/Winterelium" -- Perrier, "Le Lion" -- Smirnoff, "Message in a Bottle".
All of us, that's who. The television commercial has become a part of the American narrative, as important a signifier of our times as a great work of literature or a blockbuster motion picture. Indeed, we often care more about the commercials than we do about the programming itself (ask any Super Bowl aficionado). The ad is art . . . and some of the art is brilliant.
The hundred commercials in this book are brilliant. They were selected by a team of experts at the Leo Burnett Company, creators of Tony the Tiger and the Maytag Repairman, in collaboration with dozens of advertising pros from around the globe and throughout the industry. Their choices represent the very best that the advertising world has to offer. Together, they portray a half century of human hopes, wishes, and dreams.
Bernice Kanner, whose "On Madison Avenue" column in New York magazine was required reading for more than a decade, has taken each of these small masterpieces and analyzed what made them work, why they so successfully moved us, and how they broke through the clutter to become a part of the cultural landscape.
From the Marlboro Man to the Energizer Bunny, The 100 Best TV Commercials provides a hundred important lessons in how we communicate and persuade today. It is vital reading for those who create our commercial culture . . . and those who live in it.
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