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Advertising campaign planning : developing an advertising-based marketing plan / Jim Avery.
Publication details: Chicago : Copy Workshop, 2000.Edition: 3rd edDescription: 264 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 188722906X (pbk.) :
- HF5837 .A93 2000
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5837 .A93 2000 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 618835 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5828.4 .N454 2002 How to get into advertising : a guide to careers in advertising, media and marketing communications / | HF 5828.4 .P33 2010 How to put your book together and get a job in advertising / | HF 5837 Readings in account planning / | HF 5837 .A93 2000 Advertising campaign planning : developing an advertising-based marketing plan / | HF 5837 .G53 2009 Outrageous advertising that's outrageously successful / | HF 5837 .I5 1993 Great advertising campaigns : goals and accomplishments / | HF 5837 .L83 2011 Guerrilla advertising 2 : more unconventional brand communication / |
Includes bibliographical references.
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