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The invisible touch : the four keys to modern marketing / Harry Beckwith.
Publication details: New York : Warner Books, c2000.Description: xix, 232 p. ; 20 cmContent type:- text
- unmediated
- volume
- 0446524174 :
- HD9980.5 .B423 2000
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HD 9980.5 .B423 2000 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 619296 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 9969 .S6 R58 2009 The travels of a T-shirt in the global economy : an economist examines the markets, power, and politics of world trade / | HD 9970.5 .C672 T86 2011 Branded beauty : how marketing changed the way we look / | HD 9980.5 .A43 2003 S-business : reinventing the services organization / | HD 9980.5 .B423 2000 The invisible touch : the four keys to modern marketing / | HD 9980.5 .B425 1997 Selling the invisible : a field guide to modern marketing / | HD 9980.5 .G47 1978 After industrial society? : The emerging self-service economy / | HD 9980.5 .G48 1983 The new service economy : the transformation of employment in industrial societies / |
"The Invisible Touch, " Harry Beckwith's follow-up to his bestselling debut, "Selling the Invisible, " offers an up-front, provocative look at what's at the heart of any successful service-oriented business--a knack for attracting clients and keeping them satisfied.
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