Includes index.

Introduction: 2,000 Words on 2,000 Years of Logos, Symbols and Icons -- The Art of the Mark: How to Design Successful Logos, Symbols and Icons -- The Ten Criteria for Development of a Successful Logo, Symbol or Icon -- The Three Categories of Logos, Symbols and Icons -- Flexible Identities -- Expo 2000 Hannover -- frog's New Identity -- Pittsburgh Children's Museum -- EMP -- Edmunds.com -- Logotypes -- Supersonic -- Two-Lane Media -- Netcenter -- Raymond Pirouz's Identity -- Audi -- Metreon--A Sony Entertainment Center -- ERAS Center -- Nike -- Symbolic/Indexic Marks -- Time Warner -- Chicago Orchestra Hall -- The Fashion Center, New York -- Banco Bradesco -- Equity Marketing -- The Presbyterian Church -- Los Angeles World Airports -- Detroit Edison -- e-business -- Conexant -- Bank of America -- Academic Investigations -- Texas Instruments -- The Los Angeles Philharmonic -- Logos on Screen -- Icon and Graphic Button Design.

A different kind of logo book for designers -- instead of the typical collection of finished logos, this book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design.