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Inside the BBC and CNN : managing media organisations / Lucy Küng-Shankleman.

By: Publication details: London ; New York : Routledge, 2000.Description: viii, 245 p. : ill. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415213223 :
Subject(s): LOC classification:
  • HE8689.9.G7 K86 2000
Summary: Inside the BBC and CNN provides a unique insight into two of the world's best-known media organizations, during a period of great change and new challenges. Drawing on intensive research carried out among senior managers in both organizations, the study explores the beliefs and attitudes that shape management priorities and broadcasting policy. It also examines how each organization's distinct cultural beliefs about broadcasting's fundamental purpose along with the nature of competition and the relationship between competition and quality have laid the foundations for their current and past success.
Holdings
Item type Current library Home library Shelving location Call number Materials specified Status Barcode
Books Books American University in Dubai American University in Dubai Main Collection HE 8689.9 .G7 K86 2000 (Browse shelf(Opens below)) Copy Type:01 - Books Available 626093

Includes bibliographical references (p. [233]-238) and index.

Inside the BBC and CNN provides a unique insight into two of the world's best-known media organizations, during a period of great change and new challenges. Drawing on intensive research carried out among senior managers in both organizations, the study explores the beliefs and attitudes that shape management priorities and broadcasting policy. It also examines how each organization's distinct cultural beliefs about broadcasting's fundamental purpose along with the nature of competition and the relationship between competition and quality have laid the foundations for their current and past success.

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