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Hitting the sweet spot : how consumer insights can inspire better marketing and advertising / by Lisa Fortini-Campbell.
Publication details: Chicago, IL : The Copy Workshop, 2001.Edition: 2001 New edDescription: xii, 257 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 1887229094 (pbk.) :
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.3 .F67 2001 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 45671 |
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| HF 5415.3 .B683 2008 Questionnaire design : how to plan, structure and write survey material for effective market research / | HF 5415.3 .B683 2013 Questionnaire design : how to plan, structure and write survey material for effective market research / | HF 5415.3 .C45 1975 Marketing : a behavioural analysis / | HF 5415.3 .F67 2001 Hitting the sweet spot : how consumer insights can inspire better marketing and advertising / | HF 5415.3 .H637 1995 Consumer research : introspective essays on the study of consumption / | HF 5415.3 .K298 2002 Consumer behavior and managerial decision making / | HF 5415.3 K36 1998 Developing international markets : shaping your global presence / |
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