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Being the shopper : understanding the buyer's choice / Phil Lempert.
Publication details: New York : Wiley, c2002.Description: p. cmContent type:- text
- unmediated
- volume
- 0471151351 :
- HF5415.32 .L45 2002
Contents:
Summary: In the tradition of "Why We Buy, " this is a marketer's guidebook to what motivates grocery store consumers to choose or pass over certain products. Written by a widely-respected and passionate supermarket analyst, this book explores the buyer's choice.
The Consumer Today -- The Shopper -- Selling in a Diverse Economy -- The Shopping Experience -- Defining and Meeting Your Shoppers' Priorities and Needs -- The Shopping Experience -- e-Revolution Becomes e-Evolution -- Identifying Your Shopper -- What Do You Do after They Buy? -- Is Your Message Getting Through? -- Branding to the Shopper -- Forget the 4Ps! -- Getting Value to Shoppers -- Putting Nature's Gifts to Work -- Shoppers' Sense-Abilities -- What Your Shopper's Nose Knows -- What Your Shopper's Eyes See -- Lights, Music ... Action -- Healthy Marketing -- Diet for Health or Diet for Appearance? -- The Dos and Don'ts of Marketing Health Claims -- Conclusion: A Marketing Philosophy to Share -- A Marketing Time Line of Key Supermarket Events in the Twentieth Century.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.32 .L45 2002 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 629865 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.32 .G457 2012 Gender, culture, and consumer behavior / | HF 5415.32 .G64 2002 Beyond listening : learning the secret language of focus groups / | HF 5415.32 .H55 2003 Body of truth : leveraging what consumers can't or won't say / | HF 5415.32 .L45 2002 Being the shopper : understanding the buyer's choice / | HF 5415.32 .M66 2011 Consumer behavior and culture : consequences for global marketing and advertising / | HF 5415.32 .O547 2012 Online consumer behavior : theory and research in social media, advertising, and e-tail / | HF 5415.32 .P43 2011 Pre-commerce : how companies and customers are transforming business together / |
Includes index.
The Consumer Today -- The Shopper -- Selling in a Diverse Economy -- The Shopping Experience -- Defining and Meeting Your Shoppers' Priorities and Needs -- The Shopping Experience -- e-Revolution Becomes e-Evolution -- Identifying Your Shopper -- What Do You Do after They Buy? -- Is Your Message Getting Through? -- Branding to the Shopper -- Forget the 4Ps! -- Getting Value to Shoppers -- Putting Nature's Gifts to Work -- Shoppers' Sense-Abilities -- What Your Shopper's Nose Knows -- What Your Shopper's Eyes See -- Lights, Music ... Action -- Healthy Marketing -- Diet for Health or Diet for Appearance? -- The Dos and Don'ts of Marketing Health Claims -- Conclusion: A Marketing Philosophy to Share -- A Marketing Time Line of Key Supermarket Events in the Twentieth Century.
In the tradition of "Why We Buy, " this is a marketer's guidebook to what motivates grocery store consumers to choose or pass over certain products. Written by a widely-respected and passionate supermarket analyst, this book explores the buyer's choice.
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