Normal view
MARC view
Essentials of CRM : a guide to customer relationship management / Bryan Bergeron.
Series: Essentials seriesPublication details: New York : Wiley, c2002.Description: xiii, 220 p. : ill. ; 23 cmContent type:- text
- unmediated
- volume
- 0471206032 :
- HF5415.5 .B454 2002
Contents:
The Customer -- The Corporation -- Technology -- eCRM -- Evaluating Solutions -- Economics of CRM -- Getting There.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.5 .B454 2002 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 632786 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.5 .B435 2003 Magnetic service : the secrets of creating passionately devoted customers / | HF 5415.5 .B443 2009 Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / | HF 5415.5 .B45 2007 How to talk to customers : create a great impression every time with MAGIC / | HF 5415.5 .B454 2002 Essentials of CRM : a guide to customer relationship management / | HF 5415.5 .B478 1999 Discovering the soul of service : the nine drivers of sustainable business success / | HF 5415.5 .B48 1991 Marketing services : competing through quality / | HF 5415.5 .B483 1995 On great service : a framework for action / |
Includes bibliographical references and index.
The Customer -- The Corporation -- Technology -- eCRM -- Evaluating Solutions -- Economics of CRM -- Getting There.
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