Normal view
MARC view
Copywriting / Moi Ali.
Series: The marketing series. Practitioner | Marketing series (London, England). Practitioner.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997.Description: viii, 192 p. ; 24 cmContent type:- text
- unmediated
- volume
- 075063510X :
- HF5825 .A44 1997
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5825 .A44 1997 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 616508 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5825 Kiss & sell : writing for advertising / | HF 5825 Copywriting / | HF 5825 Print matters : how to write great advertising / | HF 5825 .A44 1997 Copywriting / | HF 5825 .B46 2002 The copy workshop workbook / | HF 5825 .B463 2009 The copy workshop workbook / | HF 5825 .B53 1998 The elements of copywriting : the essential guide to creating copy that gets the results you want / |
"Published on behalf of the Institute of Marketing."
Includes index.
COPYWRITING provides a step-by-step account of how to write persuasive marketing material. Not only does the book address the different pieces of work that a PR person or marketing assistant might be called upon to produce, but it also concentrates on building confidence in the writer's skills by covering the do's and don'ts of copywriting. Includes tips from professionals.
There are no comments on this title.
Log in to your account to post a comment.