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Killer content : strategies for Web content and E-commerce / Mai-lan Tomsen ; [foreword by David Mathison].
Series: Addison-Wesley information technology seriesPublication details: Reading, Mass. : Addison-Wesley, c2000.Description: xxii, 213 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 0201657864 :
- Strategies for Web content and E-commerce
- HF5548.32 .T65 2000
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5548.32 .T65 2000 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 620799 |
Includes bibliographical references (p. 197-201) and index.
For e-business sites, hard-goods sales and advertising aren't enough; success depends on Web communities that deliver value to Net-centered customers. This book covers key value strategy for building and profiting from Web communities, including advertisements, subscription, line-item transactions, syndication, and more. Tomsen demonstrates how to merchandise content, enhance content exchange, and transform visitors into repeat customers.
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