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Successful direct marketing methods / Bob Stone and Ron Jacobs.
Publication details: Chicago, Ill. : McGraw-Hill, c2001.Edition: 7th edDescription: xxviii, 579 p. : ill. ; 25 cmContent type:- text
- unmediated
- volume
- 0658001450
- HF5415.126 .S757 2001
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.126 .S757 2001 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 43366 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.126 .N37 2000 Direct marketing : strategy, planning, execution / | HF 5415.126 .O33 2012 Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing / | HF 5415.126 .S757 1996 Successful direct marketing methods / | HF 5415.126 .S757 2001 Successful direct marketing methods / | HF 5415.12615 .L56 2010 Buy ology : truth and lies about why we buy / | HF 5415.1263 .A534 2007 Value merchants : demonstrating and documenting superior value in business markets / | HF5415.1263 .B74 2024 Business-to-business marketing / |
Includes index.
This thoroughly revised edition of the "bible" of direct marketing includes expanded material on the Internet and other digital media and brand new information on E-business (including e-communications, banners, buttons, email, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of web sites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices -- and more!
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