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Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.
Series: Harcourt series in marketingPublication details: Fort Worth : Harcourt College Publishers, c2002.Edition: 8th edDescription: xxvi, 1006 p. : ill. ; 26 cmContent type:- text
- unmediated
- volume
- 0030331013 :
- HF5415.2 .C5 2002
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.2 .C5 2002 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 637108 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.2 .C25 2004 Market intelligence : how and why organizations use market research. | HF 5415.2 .C48 1986 Marketing research / | HF 5415.2 .C49 1996 Basic marketing research / | HF 5415.2 .C5 2002 Marketing research : methodological foundations / | HF 5415.2 .D44 1999 Developing a market orientation / | HF 5415.2 .E3713 2019 Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations / | HF 5415.2 .E5 1995 Consumer behavior / |
Includes bibliographical references and indexes.
This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses.
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