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Consumers / Eric Arnould, Linda Price, George Zinkhan.

By: Contributor(s): Series: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004.Edition: 2nd edDescription: xxv, 845, [22] p. : col. ill. ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0072537140 :
Subject(s): LOC classification:
  • HF5415.32 .A76 2004
Holdings
Item type Current library Home library Shelving location Call number Materials specified Status Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF 5415.32 .A76 2004 (Browse shelf(Opens below)) Copy Type:01 - Books Available 646554

Includes bibliographical references and indexes.

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