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The business writer's handbook / Gerald J. Alred, Charles T. Brusaw, Walter E. Oliu.

By: Contributor(s): Publication details: New York : St. Martin's Press, c2003.Edition: 7th edDescription: xxvi, 653 p. : ill. ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0312309228 :
Subject(s): LOC classification:
  • HF5726 .B874 2003
Summary: The seventh edition of this classic comprehensive reference is now easier to use and more thorough than ever. With up-to-date coverage of workplace technology -- from e-mail, Internet research, and writing for the Web to Web forms and page design -- The Business Writer's Handbook offers expert advice for meeting the demands of online writing. Abun dant "real-world" examples and sample documents throughout the text provide models for effective business communication. The book's new "five-way access" structure -- the alphabetical organization, topical key to the alphabetical entries, checklist of the writing process, comprehensive index, and new topical list of figures and model documents -- provides even more ways of retrieving information, faster. This edition also includes new and revised entries on research, documenting sources, brochures, formal reports, newsletters, proposals, sales letters, promotional writing, presentations, and visuals. With entries that have been consolidated and streamlined, and in-depth treatment of grammar, usage, and the writing skills that both students and professionals need to master, The Business Writer's Handbook remains both an accessible and easy-to-use guide, and the quick reference faithful users have come to appreciate.
Holdings
Item type Current library Home library Shelving location Call number Materials specified Status Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF 5726 .B874 2003 (Browse shelf(Opens below)) Copy Type:01 - Books Available 643676

Includes bibliographical references and index.

The seventh edition of this classic comprehensive reference is now easier to use and more thorough than ever. With up-to-date coverage of workplace technology -- from e-mail, Internet research, and writing for the Web to Web forms and page design -- The Business Writer's Handbook offers expert advice for meeting the demands of online writing. Abun dant "real-world" examples and sample documents throughout the text provide models for effective business communication. The book's new "five-way access" structure -- the alphabetical organization, topical key to the alphabetical entries, checklist of the writing process, comprehensive index, and new topical list of figures and model documents -- provides even more ways of retrieving information, faster. This edition also includes new and revised entries on research, documenting sources, brochures, formal reports, newsletters, proposals, sales letters, promotional writing, presentations, and visuals. With entries that have been consolidated and streamlined, and in-depth treatment of grammar, usage, and the writing skills that both students and professionals need to master, The Business Writer's Handbook remains both an accessible and easy-to-use guide, and the quick reference faithful users have come to appreciate.

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