Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

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Series: McGraw-Hill/Irwin series in marketingAnalytics: Show analyticsPublication details: Boston : McGraw-Hill Irwin, c2004.Edition: 9th edDescription: xxvi, 790 p. : col. ill. ; 27 cm + 1 CD-ROM (4 3/4 in.)Content type:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Materials specified	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415.33 .U6 H38 2004 (Browse shelf(Opens below))	Copy Type:01 - Books	Available	643783

Includes bibliographical references and indexes.

System requirements for accompying CD ROM.

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