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The economics of e-commerce : a strategic guide to understanding and designing the online marketplace / Nir Vulkan.
Publication details: Princeton, N.J. : Princeton University Press, 2003.Description: p. cmContent type:- text
- unmediated
- volume
- 069108906X :
- Economics of ecommerce
- HF5548.32 .V85 2003
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5548.32 .V85 2003 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 643940 |
Includes bibliographical references and index.
Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications.
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