Includes index.

Fabric sample in cut-out circle in cover

Of all the countless pieces of promotional items we receive in the mail, which do we keep? Usually, it's those rare but memorable pieces that appeal to our much-neglected sense of touch. "Touch Graphics: The Power of Tactile Design presents a broad range of innovative graphic design--from a printed whoopee cushion that served as a party invitation to embroidered underwear sent as a client gift to an inventive stand-up calendar to a scratch-and-sniff annual report--that used tactile materials to send a lasting message. Featuring a host of work from top designers, this fun volume is filled with high-touch ideas for creating truly exceptional graphic designs.