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Marketing management / Philip Kotler.

By: Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 11th ed. International edDescription: 1 v. (various pagings) : col. ill. ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0130497150
Subject(s): LOC classification:
  • HF5415.13 .K64 2003
Holdings
Item type Current library Home library Shelving location Call number Materials specified Status Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF 5415.13 .K64 2003 (Browse shelf(Opens below)) Copy Type:01 - Books Available 44081

Some pages are torn and have highlighter marks.(27 Nov.-GR)

Various multi-media instructional aids, including a web site, are available to supplement the text.

Includes bibliographical references and indexes.

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