Corporate Brochures and Annual Reports -- Production Techniques That Communicate -- Product Brochures -- Visually Speaking -- Service Brochures -- Effectively Using Color -- Nonprofit, Educational, Institutional, and Healthcare Brochures -- How Limited Budgets Can Enhance Creativity -- Self-Promotion Brochures -- The Graphic Use of Typography -- Arts, Entertainment, and Event Brochures -- Utilizing Grids and Templates.

Despite the high demand for client brochures of all kinds, there are few guides in the marketplace from which designers can glean helpful insights and inspiration. In Brochure Design That Works, author Lisa L. Cyr walks readers through the creative process behind a range of nationally and internationally recognized brochures-from corporate client work to institutional, educational, and arts and entertainment brochures. Offering a close look at each finished work, the book deives behind the design to explain how the idea was conceived, the technical details of the printing and production, and the critical aspects of the design that make each piece work. Outlining a comprehensive approach to brochure design that's both inspirational and practical, this will be the reference of choice for graphic designers, advertising executives, and marketing professionals.