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The online copywriter's handbook : everything you need to know to write electronic copy that sells / Robert W. Bly.
Publication details: New York : McGraw-Hill, c2002.Description: xv, 320 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 0658020994
- HF5415.1265 .B59 2002
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.1265 .B59 2002 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 645911 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF5415.1265 2014 E-marketing / | HF 5415 .1265 .A38 2005 Advances in electronic marketing / | HF 5415.1265 .B43 2010 Mobile marketing for dummies / | HF 5415.1265 .B59 2002 The online copywriter's handbook : everything you need to know to write electronic copy that sells / | HF 5415.1265 .B75 2009 Trust agents : using the web to build influence, improve reputation, and earn trust / | HF 5415.1265 .B885 2013 Blogging to drive business : create and maintain valuable customer connections / | HF 5415.1265 .C37 2009 The new language of marketing 2.0 : how to use ANGELS to energize your market / |
Includes bibliographical references (p. 303-305) and index.
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's "The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.
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