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How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.
Publication details: Singapore : J. Wiley & Sons (Asia), 2002.Description: xviii, 411 p. : ill., ports. ; 26 cmContent type:- text
- unmediated
- volume
- 0470820551 :
- HF5813.A74 A39 2002
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5813 .A74 A39 2002 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 649558 |
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| HF 5811 .P53 2006 Born in 1842 : a history of advertising / | HF 5811 .T9 2000 20 ads that shook the world : the century's most groundbreaking advertising and how it changed us all / | HF 5811 .W82 2016 The attention merchants : the epic scramble to get inside our heads / | HF 5813 .A74 A39 2002 How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / | HF 5813 .A8 C73 2008 But Wait, there's more a history of Australian advertising, 1900-2000 / | HF 5813 .C5 W37 2008 Brand new China : advertising, media, and commercial culture / | HF 5813 .P35 M53 2003 The Middle East advertising guide. 2003-2004 |
Includes index.
The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. * The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison. * Divided into 15 specific product or services to cater to a wide variety of marketers.
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