Bold, Brazen and unmistakably British this eagerly awaited annual is the undisputed benchmark of UK creative standards and their continuing excellence. And this year it comes in a 19th Century foliant book. A fitting successor to its trend setting and always controversial predecessors, the 40th edition promises to exceed even the most demanding expectations. Selected from thousands of entries, works published represent the cream of the British advertising, editorial, graphic design, radio, television, cinema and multimedia campaigns. Never afraid to ruffle a few feathers in the creative jungle the British are renowned for their daring, progressive ideas. They have a reputation worldwide for breaking ground with new advertising trends and exciting new marketing directions.