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Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.
Series: Market research in practice seriesPublication details: London ; Sterling, VA : Kogan Page, 2004.Description: xii, 244 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 0749441801 (pbk.) :
- HF5415.2 .H253 2004
Contents:
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.2 .H253 2004 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 653501 |
Includes bibliographical references (p. 221-235) and index.
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
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