Strategic marketing management : planning, implementation and control / Richard Wilson, Colin Gilligan.

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Series: The marketing series. StudentPublication details: Amsterdam : Elsevier, 2005.Edition: 3rd edDescription: xii, 867 p. : col. ill. ; 28 cmContent type:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Materials specified	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415.13 .W547 2005 (Browse shelf(Opens below))	Copy Type:01 - Books	Available	659656

Includes bibliographical references and index.

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