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Marketing and financial management : new economy--new interfaces / David Walters, Michael Halliday.
Publication details: New York : Palgrave Macmillan, 2005.Description: xxiv, 408 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 1403940975 (pbk.) :
- HF5415.13 .W254 2005
Contents:
Summary: This book explores the way in which marketing decisions can affect the financial performance of a company and the implications for management particularly in the context of the New Economy business models. It illustrates the interface between finance and marketing and how strategic marketing decisions can have important implications for sales volume, profitability, return on investment and other indices of performance. Topics include business planning in the New Economy, Marketing and finance -- roles and relationships, measuring value created for shareholders, working capital management, managing fixed asset base, managing cash flows, capital structure decisions, investment appraisal, managing a business portfolio, and performance planning and control.
Part 1 Marketing and finance interface issues for marketing strategy, analysis and decisions -- Part II Cost implications and cost characteristics affecting marketing strategy decisions -- Part III Financial structure and performance characteristics.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.13 .W254 2005 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 659664 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
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| HF 5415.13 .S85 1998 How to prepare a marketing plan : a guide to reaching the consumer market / | HF 5415.13 .S8789 2008 Marketing planning by design : systematic planning for successful marketing strategy / | HF 5415.13 .U735 2003 Digital marketing strategy / | HF 5415.13 .W254 2005 Marketing and financial management : new economy--new interfaces / | HF 5415.13 .W3 1990 Financial aspects of marketing / | HF 5415.13 .W48 1999 The marketing plan : a practitioner's guide / | HF 5415.13 .W48 2006 How to write a marketing plan / |
Includes bibliographical references (p. 401-403) and index.
Part 1 Marketing and finance interface issues for marketing strategy, analysis and decisions -- Part II Cost implications and cost characteristics affecting marketing strategy decisions -- Part III Financial structure and performance characteristics.
This book explores the way in which marketing decisions can affect the financial performance of a company and the implications for management particularly in the context of the New Economy business models. It illustrates the interface between finance and marketing and how strategic marketing decisions can have important implications for sales volume, profitability, return on investment and other indices of performance. Topics include business planning in the New Economy, Marketing and finance -- roles and relationships, measuring value created for shareholders, working capital management, managing fixed asset base, managing cash flows, capital structure decisions, investment appraisal, managing a business portfolio, and performance planning and control.
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