Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

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Series: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002.Edition: 6th edDescription: xxvi, 582 p., [24] p. of plates : ill. (some col.) ; 27 cmContent type:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Materials specified	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415.3 .P468 2001 (Browse shelf(Opens below))	Copy Type:01 - Books	Available	45318

Includes bibliographical references and index.

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