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Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz.
Publication details: Hoboken, N.J. : Wiley, c2006.Description: xxiv, 323 p. : ill. ; 26 cmContent type:- text
- unmediated
- volume
- 0471271330 (pbk.) :
- HF5415.5 .K86 2006
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.5 .K86 2006 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 675272 |
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| HF5415.5 .H83 2013 Monster loyalty : how Lady Gaga turns followers into fanatics / | HF 5415.5 .K3 1997 The complete idiot's guide to great customer service / | HF 5415.5 .K68 2010 C-scape : conquer the forces changing business today / | HF 5415.5 .K86 2006 Customer relationship management : a database approach / | HF 5415.5 .K863 2008 Managing customers for profit : strategies to increase profits and build loyalty / | HF 5415.5 .L83 2009 Customer service : skills for success / | HF 5415.5 .M1833 2007 Citizen marketers : when people are the message / |
Includes bibliographical references and index.
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