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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
Publication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xv, 240 p. : ill. ; 25 cmContent type:- text
- unmediated
- volume
- 1591396190 :
- HF5415.153 .K53 2005
Contents:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.153 .K53 2005 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 678060 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.153 .J63 2007 Hidden in plain sight : how to find and execute your company's next big growth strategy / | HF 5415.153 .J655 2005 From idea to profit : how to market innovative products and services / | HF 5415.153 .K384 2000 Rules for revolutionaries : the capitalist manifesto for creating and marketing new products and services / | HF 5415.153 .K53 2005 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | HF 5415.153 .K66 2007 Strategic new product development for the global economy / | HF 5415.153 .K85 2005 New product development : an empirical study of the effects of innovation strategy, organization learning and market conditions / | HF 5415.153 .M338 2005 Fast second : how smart companies bypass radical innovation to enter and dominate new markets / |
Includes bibliographical references (p. [223]-229) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
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