Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

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Publication details: London ; Sterling, VA. : Kogan Page, 2003.Description: viii, 310 p. ; 24 cmContent type:

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List(s) this item appears in: KOGAN PAGE

Holdings
Item type	Current library	Home library	Shelving location	Call number	Materials specified	Status	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HD 69 .B7 H345 2003 (Browse shelf(Opens below))	Copy Type:01 - Books	Available	678417

Includes bibliographical references (p. [301]-302) and index.

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