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Today's public relations : an introduction / by Robert L. Heath, W. Timothy Coombs.
Publication details: Thousand Oaks, Calif. : SAGE Publications, c2006.Description: xix, 539 p. : ill. ; 25 cmContent type:- text
- unmediated
- volume
- 1412926351 (pbk.) :
- HM1221 .H43 2006
Contents:
Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HM 1221 .H43 2006 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 680306 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HM 1221 .C875 2006 Effective public relations / | HM 1221 .C88 2009 Cutlip & Center's effective public relations / | HM 1221 .E89 2006 Ethics in public relations : responsible advocacy / | HM 1221 .H43 2006 Today's public relations : an introduction / | HM 1221 .P36 2006 International and intercultural public relations : a campaign case approach / | HM 1221 .P38 2015 Pathways to public relations : histories of practice and profession / | HM 1221 .P78 2001 Public relations cases : international perspectives / |
Includes bibliographical references and index.
Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.
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