Image from Google Jackets
Normal view MARC view

Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones.

By: Publication details: Thousand Oaks, Calif. : Sage Publications, c2004.Description: xvii, 310 p. ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0761927999 (pbk.) :
Subject(s): LOC classification:
  • HF5823 .J7172 2004
Holdings
Item type Current library Home library Shelving location Call number Materials specified Status Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF 5823 .J7172 2004 (Browse shelf(Opens below)) Copy Type:01 - Books Available 681064

Includes bibliographical references (p. 245-251) and index.

There are no comments on this title.

to post a comment.
  • Monday - Friday
  • 8:00 AM - 5:00 PM
  • Saturday - Sunday
  • Closed
  • Phone: +971 431 83183
  • Email: Library@aud.edu
  • Address: Sheikh Zayed Road -- P.O. Box 28282, Dubai, AE
  • Map & Directions