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Winning in Asia : strategies for competing in the new millennium / Peter J. Williamson.

By: Publication details: Boston, Mass. : Harvard Business School Press, c2004.Description: ix, 261 p. : ill. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0875846203 :
Subject(s): LOC classification:
  • HD2906 .W55 2004
Contents:
Asian competition : the next round -- Asia's business heritage : benefits and baggage -- Stepping up to the Asian productivity challenge -- Ramping up Asian innovation -- Building Asian brands -- Creating a new breed of Asian multinationals -- Consolidating the Asian playing field -- Winning strategies for Asia's new reality.

Includes bibliographical references and index.

Asian competition : the next round -- Asia's business heritage : benefits and baggage -- Stepping up to the Asian productivity challenge -- Ramping up Asian innovation -- Building Asian brands -- Creating a new breed of Asian multinationals -- Consolidating the Asian playing field -- Winning strategies for Asia's new reality.

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