Normal view
MARC view
Ted Levitt on marketing : a Harvard business review paperback.
Publication details: Boston, Mass. : Harvard Business School Pub., 2006.Description: viii, 226 p. : 23 cmContent type:- text
- unmediated
- volume
- 1422102068
- HF5415 .L4834 2006
Contents:
Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approach to service -- The industrialization of service -- Marketing success through differentiation of anything -- Marketing intangible products and product intangibles -- The globalization of markets -- After the sale is over -- Advertising : "the poetry of becoming" -- Creativity is not enough -- Marketing myopia.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415 .L4834 2006 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 100079 |
Includes index.
Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approach to service -- The industrialization of service -- Marketing success through differentiation of anything -- Marketing intangible products and product intangibles -- The globalization of markets -- After the sale is over -- Advertising : "the poetry of becoming" -- Creativity is not enough -- Marketing myopia.
There are no comments on this title.
Log in to your account to post a comment.