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MARC view
Transforming your go-to-market strategy : the three disciplines of channel management / V. Kasturi Rangan ; with the research assistance of Marie Bell.
Publication details: Boston : Harvard Business School Pub., 2006.Description: 289 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 1591397669 :
- HF5415.129 .R36 2006
Contents:
The promise of channel stewardship -- Mapping an industry: a helicopter view -- Building & editing the value chain: a case illustration of the key principles -- Building & editing the value chain: a framework for getting started -- Aligning & influencing the channel value chain: the concept of power -- Aligning & influencing the channel value chain: focusing on performance -- Stewardship in action: supplier case studies -- Stewardship in action: the intermediarys perspective -- Stewarding multiple channels -- The challenges and opportunities of the internet as a channel -- Integrating the internet into the multi-channel solution -- Strategy and implementation of channel stewardship.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.129 .R36 2006 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 685024 |
Includes bibliographical references.
The promise of channel stewardship -- Mapping an industry: a helicopter view -- Building & editing the value chain: a case illustration of the key principles -- Building & editing the value chain: a framework for getting started -- Aligning & influencing the channel value chain: the concept of power -- Aligning & influencing the channel value chain: focusing on performance -- Stewardship in action: supplier case studies -- Stewardship in action: the intermediarys perspective -- Stewarding multiple channels -- The challenges and opportunities of the internet as a channel -- Integrating the internet into the multi-channel solution -- Strategy and implementation of channel stewardship.
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