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Digital business : concepts and strategy / Eloise Coupey.
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005.Edition: 2nd edDescription: xxiii, 433 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 0131400975
- HF5548.32 .C68 2005
Contents:
Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5548.32 .C68 2005 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 250138 |
Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business.
Includes bibliographical references (P.421-426) and index.
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