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The global market : developing a strategy to manage across borders / John Quelch, Rohit Deshpande, editors.
Series: The Jossey-Bass business & management seriesPublication details: San Francisco, Calif. : Jossey-Bass, c2004.Edition: 1st edDescription: viii, 424 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 0787968579
- The global market : developing a strategy to manage across borders
- HF1416 .G554 2004
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 1416 .G554 2004 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 250215 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 1416 .C953 2007 International marketing / | HF 1416 .D66 1997 International marketing strategy : contemporary readings / | HF 1416 .D68 1995 Global marketing strategy / | HF 1416 .G554 2004 The global market : developing a strategy to manage across borders / | HF 1416 .H544 2012 Essentials of global marketing / | HF 1416 .I53 2012 Interdisciplinary approaches to product design, innovation, & branding in international marketing / | HF 1416 .I575 2014 International marketing / |
Includes bibliographical references (p. 361-386) and index.
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