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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.
Publication details: New York, NY : Free Press, c2004.Description: xviii, 348 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9780743249386 :
- 0743249380 :
- HD69.B7 .A2154 2004
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 .A2154 2004 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 694661 |
Includes bibliographical references (p. [323]-327) and index.
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