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Understanding the hospitality consumer / Alistair Williams.
Series: The hospitality, leisure, and tourism seriesPublication details: Oxford, UK ; Boston, Mass. : Elsevier/Butterworth-Heinemann, 2004, c2002.Description: xv, 261 p. : ill. ; 24 cmContent type:- text
- unmediated
- volume
- 9780750652490 (pbk.) :
- 0750652497 (pbk.) :
- TX911.3.M27 W55 2004
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | TX 911.3 .M27 W55 2004 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 694885 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| TX 911.3 .M27 V352 2009 Check-in check-out : managing hotel operations / | TX 911.3 .M27 W3515 2013 Introduction to hospitality management / | TX 911.3 .M27 W352 2008 The restaurant : from concept to operation / | TX 911.3 .M27 W55 2004 Understanding the hospitality consumer / | TX 911.3 .M3 K68 1999 Marketing for hospitality and tourism / | TX 911.3 .M3 K68 2010 Marketing for hospitality and tourism / | TX 911.3 .M3 R39 2005 Heads in beds : hospitality and tourism marketing / |
Includes bibliographical references (p. 243-258) and index.
Setting the context for the study of hospitality consumption -- An introduction to the consumption of hospitality -- Consuming hospitality services -- The key perspectives seen as complementary to an understanding of hospitality consumer behaviour -- Frameworks for considering hospitality consumer decision-making -- Individual processes in consuming hospitality -- Social and cultural influences on hospitality consumer behaviour -- The influence of reference groups on hospitality consumers -- Understanding the hospitality consumer in contemporary society and beyond -- The end of the marketing concept -- Postmodern consumers of hospitality services -- Hospitality implications of the revolution in consumption: marketing simulacrity and hyperreality -- Researching contemporary hospitality behaviour.
Reprint. Originally published in 2002.
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