Normal view
MARC view
Power brands : measuring, making and managing brand success / Hajo Riesenbeck and Jesko Perrey.
Publication details: Weinheim, Ger. : Wiley-VCH, c2007.Description: xii, 274 p. :4 ill. (chiefly col.) ; 25 cmContent type:- text
- unmediated
- volume
- 3527502823 (hbk.) :
- HD69.B7 R54 2007
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 69 .B7 R54 2007 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 697540 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HD 69 .B7 P477 2003 Before the brand : creating the unique DNA of an enduring brand identity / | HD 69 .B7 P647 2012 Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference / | HD 69 .B7 R537 1998 The 22 immutable laws of branding : how to build a product or service into a world-class brand / | HD 69 .B7 R54 2007 Power brands : measuring, making and managing brand success / | HD 69 .B7 R58 2004 The making of a name : the inside story of the brands we buy / | HD 69 .B7 R65 2006 Asian brand strategy : how Asia builds strong brands / | HD 69 .B7 S3417 2005 Why Johnny can't brand : rediscovering the lost art of the big idea / |
Includes bibliographical references (p. 267-269).
There are no comments on this title.
Log in to your account to post a comment.