Includes index.

The Logo -- Defining the Logo Type -- Logo Design in Deutschland -- Karl Schulpig, Logo Meister -- How to Design a Logo in 3 Quasi-Easy Steps -- Immersion -- Creative Copying -- What a Logo Is, What a Logo Is Not -- Thumbnail & Comp -- 144 Logo Layouts -- Typestyles Categorized -- A Date With Numerals -- Drawing Letters -- Unbelievable Implements: Type and Lettering in the Prepixel Era -- Pen, Brush and Marker & Assorted Other Tools of the Trade -- Lettered and Unfettered: Out of the Box Before There Was a Box -- Letterers Who Draw, Drawers Who Letter -- Immutable Laws of Lettering -- Adobe Illustrator Basics -- Type and Create Outlines -- Making Selections -- Grouping and Ungrouping -- Compound Paths -- Layers, Locking, Hiding and Guides -- Rotate and Scale Tools vs. Free Transform Tool -- The Pathfinder Pallets -- Random Drawing Tips -- Snap, Crackle and Scale -- Shortcuts to Aligning, Spacing -- 3 Ways to Draw Stuff in Illustrator -- Not Working to Scale -- Preparing Art for Clients -- Preparing Work for Print -- Lettering Don'ts & Dos -- Bezier Curves for Cowards: Points in Extrema -- Handling Points -- Drawing with Beziers, Point by Point -- FAQ: Bezier Pointers -- Throwing a Natural Curve -- Comparing Inking Styles to Letterforms -- Arts and Letters: Perfect Curves -- Curve Clinic -- Ars Extrema -- 9 Bezierrors: When Good Beziers Go Bad -- Drawing Letters the Leslie Cabarga Way! -- Method One: Skeleton Strokes -- Method Two: Parts Department -- Method Three: Straight Ahead -- Method Four: Modifying Type -- Method Five: Tracing Scans -- Yes! You Can Draw Icons, Spots & Dingbats...Like the Pros! -- Incredible Type Trix -- Basic Outlined Logo -- Variations on the Outlined Logo -- Outline Clinic -- How to Make Type Thinner -- Drop Shadows -- Three-Dimensional Block Shadow -- Three-Dimensional Super FX -- Op Art Concentric Line Letters -- "Stoned" and Faceted Letter Faces -- Type Trix Intensive -- Classic Type Effects -- Type in the Round -- Rounded Type From Scratch -- Rounded Type Clinic -- A Roundabout Way of Setting Type -- Splayed Type Block Drop -- Warp Effects in Typestyler, FontLab and Illustrator -- Illustrator Gets Warped -- Lettering in Perspective -- FontLab's Fun FX -- Is Good Taste in Letter Design Subjective? -- Fonts--The Art of Making Faces -- Type: Beauty in Abstract Forms -- Font Inspiration -- Process: David Berlow Designs a Family of E-mail Fonts -- The ABC's of Font Design; It Takes More Than 26 Letters! -- Like Genes, Every Letter Carries the Code to the Entire Alphabet -- Creating Fonts in Fontographer -- Importing From Photoshop and Illustrator -- Characters and Alternate Characters, Working Order -- Spacing -- Kerning -- Comparison: Fontographer / FontLab / Illustrator -- Bezier Comparison: Illustrator vs. Fontographer -- Business Section -- Logos, Fonts and Lettering for a Living.

Why be a designer who must rely upon preexisting typefaces and clip art when you can become the kind of designer who creates logos, fonts and lettering of your own? Leslie Cabarga, author of the bestselling Designer's Guide to Color Combinations, has created a textbook of type for the experienced graphics professional as well as the beginning student of design.