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The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.
Series: Market research in practice seriesPublication details: London ; Sterling, VA : Kogan Page, 2004.Edition: 4th edDescription: xiv, 226 p. ; 24 cmContent type:- text
- unmediated
- volume
- 074944200X (pbk.) :
- HF5415.2 .B49 2004
Contents:
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
| Item type | Current library | Home library | Shelving location | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.2 .B49 2004 (Browse shelf(Opens below)) | Copy Type:01 - Books | Available | 659516 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.153 .V63 2005 The design of things to come : how ordinary people create extraordinary products / | HF 5415.157 .F817 2007 Managing Quality : integrating the supply chain / | HF 5415.2 .B46 2016 Marketing metrics : the manager's guide to measuring marketing performance / | HF 5415.2 .B49 2004 The effective use of market research : how to drive and focus better business decisions / | HF 5415.2 .B655 2007 Marketing research : tools and techniques / | HF 5415.2 .B779 2010 Marketing research / | HF 5415.2 .B779 2014 Marketing research / |
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
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